Motorhome Tires & Always Shiny RV — hack recovery, security hardening and e-commerce growth for a US RV brand.

Malware cleanup, security hardening and WooCommerce performance work for a US RV brand — sales increased by 40%.

ClientMotorhome Tires & Always Shiny RV
LocationUSA
TimelineOngoing partnership
Motorhome Tires & Always Shiny RV — hack recovery, security hardening and e-commerce growth for a US RV brand. — device showcase
About the project

Malware cleanup, security hardening and WooCommerce performance work for a US RV brand — sales increased by 40%.

A US RV brand running two compromised WordPress/WooCommerce sites — we cleaned up the breach, rebuilt the security architecture, and turned our attention to performance and conversion. Now their long-term development and security partner.

Active Malware on Both Properties

Motorhometires.com and shinyrv.com had been actively compromised, injecting malicious code and redirecting visitors to malware-serving domains.

Admin Compromise & Hidden Backdoors

Attackers had established persistent access through compromised credentials and hidden backdoor files — making a simple plugin-scan insufficient.

No Web Application Firewall

Both sites had zero WAF protection, leaving them fully exposed to automated scanning, brute-force, and injection attacks around the clock.

Challenge

Key Challenges

Both properties — motorhometires.com and shinyrv.com — belong to the same US-based client in the RV industry, and both had been compromised. The priority was clear: contain the damage, understand how the attackers got in, and make sure it could not happen again.

Performance Degrading Conversions

Page load times of 5–8 seconds were driving high bounce rates and directly suppressing WooCommerce checkout completion on both properties.

WooCommerce Checkout Friction

The checkout flows had accumulated years of technical debt, causing measurable cart abandonment with no optimisation ever having been performed.

No Brand-Based Discount System

Motorhome Tires required tiered discount logic by tyre brand with dynamic sale banners — functionality unavailable in any off-the-shelf plugin.

Strategy

Emergency Response to Long-Term Partnership

01

Stabilize & Secure

We began with a full malware cleanup and forensic investigation, locked down both sites with Cloudflare WAF rules, Redis caching and a complete security architecture rebuild.

02

Optimize & Grow

Performance was our next priority — page speed overhauls, WooCommerce optimization and a custom discount plugin with tiered pricing logic to increase conversions.

03

Partner for the Long Run

We continue as their trusted development and maintenance partner, supporting ongoing improvements, marketing initiatives and new feature development.

Solution

Security Hardening & E-Commerce Growth

With the security incident fully resolved and the sites hardened against future attacks, the performance and conversion work started paying off immediately — checkout got faster, discount logic got smarter, and sales increased by 40%.

  • Full malware cleanup and forensic investigation
  • Hardened Cloudflare WAF rules and security architecture rebuild
  • WooCommerce checkout and performance optimisation
  • Custom brand-based discount plugin with tiered pricing
Motorhome Tires & Always Shiny RV — hack recovery, security hardening and e-commerce growth for a US RV brand. — solution architecture

Primary Use Cases

  • WooCommerce e-commerce sales
  • Automated security monitoring
  • Performance & conversion optimization
  • Brand-based tiered discount pricing

Delivery Timeline

  • Phase 1: Emergency response & malware removal
  • Phase 2: Security hardening & performance rebuild
  • Phase 3: WooCommerce optimization & custom plugin

Security & Reliability

  • Cloudflare WAF with custom ruleset
  • Ongoing malware & uptime monitoring
  • SSL/TLS hardening & fail2ban
  • Automated alert system for threats
Technology & Architecture

A Security-First Stack Built to Last

Every tool was selected for security, performance, and long-term maintainability — from the WAF layer down to the WooCommerce checkout.

  • Security FirstBuilt with enterprise-grade practices to protect data and prevent re-compromise.
  • Performance OptimisedEvery layer tuned for speed, reliability, and measurable conversion improvement.
  • Built to ScaleA modular architecture that grows with the client's business and future requirements.

Security & Infrastructure

  • Cloudflare WAF
  • WordFence Pro
  • SSL/TLS Hardening
  • Fail2ban
  • Admin Access Controls

WordPress & WooCommerce

  • WordPress
  • WooCommerce
  • PHP 8.x
  • MySQL / MariaDB
  • WP REST API

Performance

  • Redis Object Cache
  • LiteSpeed Cache
  • Image Optimisation
  • CDN Integration
  • Core Web Vitals

Custom Development

  • Custom PHP Plugin
  • Tiered Pricing Engine
  • Dynamic Sale Banners
  • Webhook Monitoring
  • WP-CLI Automation
Operational Transformation

Before vs. After

We modernised fragmented workflows and manual tasks into an intelligent system that improves efficiency and client experience.

Both sites infected with malware redirecting visitors to malicious domains

Clean, secure sites with zero infections and continuous threat monitoring in place

No Web Application Firewall — sites fully exposed to automated attacks

Hardened Cloudflare WAF with custom ruleset blocking hundreds of daily threats

Page load times of 5–8 seconds reducing conversions across both properties

Sub-2 second load times with Redis caching and full CDN coverage on all pages

WooCommerce checkout causing significant cart abandonment

Optimised checkout flow delivering a 40% uplift in completed sales

No brand-based discount or promotional pricing capability

Custom tiered pricing plugin with dynamic sale banners and brand-level logic

No ongoing monitoring — breaches discovered only after significant damage

Proactive monitoring, alerts, and a dedicated long-term development partner

Process

From Breach to Best-in-Class

The recovery began with forensic investigation to trace every entry point. Once the threat was contained, attention shifted to performance and conversion — turning a security incident into a platform for sustained growth.

As adoption stabilised, we extended the engagement into ongoing development and introduced the custom pricing plugin to drive repeat business.

Emergency Response

Forensic investigation & threat containment

Full Remediation

Malware removal, backdoor closure & credential reset

Security Hardening

WAF deployment, Redis cache & performance rebuild

Growth Partnership

WooCommerce optimisation & custom plugin development
Impact

Business Impact

Both sites fully recovered with zero security incidents since remediation

40% increase in e-commerce sales across both properties

Sub-2 second load times achieved across all key pages

Custom discount plugin drives repeat purchases with tiered brand pricing

Cloudflare WAF actively blocking hundreds of daily attack attempts

Ongoing development partnership delivering continuous improvements

Results

Measurable Outcomes

+40%Increase in sales
2Sites recovered from compromise
0Security incidents since

Both sites have maintained a clean security record since remediation. Combined with performance improvements and the custom discount plugin, the partnership has delivered measurable, sustained revenue growth.

Team
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